weiser postulated that we should not be seeking to
Game theory is one of the key components in the theoretical research surrounding singularity. Marketers can make the argument that by having multiple people taking the same action at once, in ways that are deemed safe by them, they can drive massive change. According to Gartner's 2011 study of Gamification, the opportunities for businesses range from having more engaged customers, to creating more brand narratives. When you overlay game theory with current trends marketers can start to see that singularity really is a bridge that connects the everyday and the fantastical.